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Open Transparent Communication Key to Maintaining Public Trust
Ralph Eichler - Agriculture Minister Manitoba

Farmscape for August 17, 2016

Manitoba's Agriculture Minister says being open, transparent and sharing the story of what goes on in agriculture is key to maintaining the public's trust in farmers and in the food they produce.
Public Trust was among the priority items discussed in late July when Canada's Federal, Provincial and Territorial Agriculture Ministers gathered in Calgary to discuss the next Agriculture Policy Framework.
Manitoba Agriculture Minister Ralph Eichler notes, early in his mandate, he stressed the importance of being proactive and  telling the good news story instead of reacting.

Clip-Ralph Eichler-Manitoba Agriculture Minister:
It's about being open, about being transparent, sharing information and making sure that the people understand exactly what the farmers are doing and the way they are portrayed and making sure we get the good news out there too.
We have not done a good job on that as a government and as a business.
We're very humble people and sometimes we need to ensure that we are open and we do talk about things and that's how you're going to build that trust.
Of course if you're transparent, that takes it to the next level as well.
You'll be able to say this is what we're all about.
This is what we need to do and we did spend a number of hours on it actually, that we make sure that food production is safe.
We need to repeat the story and share the news with Manitobans and of course all Canadians.

Eichler says there's lot of good new out there and those in agriculture can be proud to share that good news with urban their neighbors and give them the opportunity to become better acquainted.
He says, because of research and development, we are able to demonstrate that we have the safest, most economically priced food in the world.
For Farmscape.Ca, I'm Bruce Cochrane.


       *Farmscape is a presentation of Sask Pork and Manitoba Pork

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