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Farm And Food Care Saskatchewan Tour Brings Together Food Producers and Food Influencers
Adele Buettner - Farm & Food Care Saskatchewan

Farmscape for September 23, 2016

Food writers, bloggers and other food influencers had an opportunity to connect directly earlier this month with those responsible for providing the food they write about.
Farm and Food Care Saskatchewan hosted its annual "Food Influencer's Tour" earlier this month.
About 40 participants, including chefs, food consultants, dieticians, bloggers, TV personalities and writers from Canada and the U.S. that have a large social media following, a large TV viewing audience and have influence over large numbers of consumers as well as local food experts were invited to take part.
Adele Buettner, a Project Coordinator with Farm and Food Care Saskatchewan, says participants had the opportunity to connect directly with farmers, ranchers and food processors.

Clip-Adele Buettner-Farm and Food Care Saskatchewan:
The significance of having these food influencers on this tour, we know that the value is huge.
These individuals have an influence on a large following of our non farming community being our urban population as to what they may choose to put on their diet on a regular basis, what they may choose to put on their menu, what they may choose to put on their store shelves.
When we have food writers and bloggers and TV personalities and chefs that are not from the farm and are not from Saskatchewan who cast a large net to the non farming community we know it is very important to connect with them and to give them the opportunity to see first hand how food is grown, to talk directly with farmers and ranchers and ask questions to help them better understand how food gets on our tables.
In turn, we know from responses from our guests. they then once they have a better understanding can pass on that information to their clients and their followers.

Buettner says with less than two percent of people having that direct tie to the farm, this is very key ensuring we get accurate information out to our public.
For Farmscape.Ca, I'm Bruce Cochrane.


       *Farmscape is a presentation of Sask Pork and Manitoba Pork

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