Farmscape for February 28, 2023
Farm and Food Care Saskatchewan has named its 2022 Food and Farming Champion Award Recipient.
As part of its annual Ag Awareness summit, held earlier this month in Saskatoon, Farm and Food Care Saskatchewan recognized the contributions of its 2022 Food and Farming Champion.
Farm and Food Care Saskatchewan Executive Director Clinton Monchuk explains the organization's focus is to build trust in agriculture and show consumers where their food comes from and the Farming Champion Award recognizes a recipient who has contributed to those goals.
Clip-Clinton Monchuk-Farm and Food Care Saskatchewan:
We've been doing this now for seven years with Farm and Food Care Saskatchewan and the main purpose around it is to celebrate those who champion agriculture.
In the case of the award, we want to make sure that we celebrate those individuals that are out there building trust whether it's in farming and ranching and policy and research, whatever it happens to be to make sure that those individuals are celebrated and we have a process that allows them to be recognized within our province and throughout Canada.
This award is truly something that does that and leads to people trying to excel in building trust in agriculture.
The 2022 winner was Alana Cook and those who are listening that are from Saskatchewan know Alana fairly well.
She was the Deputy Minister of Agriculture and really brought to the forefront a lot of the discussion that needed to be taken around public trust in Saskatchewan.
She really is a great spokesperson for the industry and somebody that really spearheaded the idea of getting out in front of the public and trying to build this trust with consumers to make sure that there was an avenue that we can take within our industry to make sure consumers understand where their food is coming from.
Monchuk invites anyone interested in Farm and Food Care Saskatchewan to check out its web site at farmfoodcaresk.org.
For more visit Farmscape.Ca.
Bruce Cochrane.
*Farmscape is produced on behalf of North America’s pork producers
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